free shipping over $50 · 14-day returns · every style handpicked
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FRIDA Leather Handbag*

Diamond quilting, a top handle and a detachable strap. Structured enough to stand up on a table, soft enough that it never feels stiff.

The one that goes from a desk to dinner without changing bags. Carry it by the handle through the day and clip the strap on in the evening.

Available in black, coffee, khaki, red and white. Free shipping over $50 and 14 days to change your mind.

free shipping over $50 · 14 days to change your mind every style handpicked — we only list bags we would carry ourselves no logo tax: the price is the bag, not the name on it
CHOOSE YOUR COLOUR
FRIDA Leather Handbag — black
your pick
$15 away from free shipping
FRIDA Leather Handbag
THE STORY

Same ateliers. Same materials. No logo.

comes out of the same kind of workshops that produce for the big houses — the same hardware, the same stitching, the same feeling when it lands on your shoulder. The only thing missing is the monogram. That was the part you were paying for.

You'll notice our photos are simple — we keep shoots small on purpose. No campaigns, no billboards, no celebrity contracts. Every euro we don't spend on marketing is a euro off your bag.

THE MOVEMENT

Big brands put a name on a bag and triple the price. We're here to stop that.

Designer bags should be for every woman — not just the ones willing to pay the logo tax. That's the whole movement. Most BAGGG bags land from $29. A few cost us far more to make, and on those we show you exactly what you are paying for.

$0LOGO TAX
63STYLES
$29–$99MOST BAGS